Trending PR Campaigns
Street of Dreams World Cup Short Film
Bank of America commissioned a 4‑minute short film, Street of Dreams, made with Street Child United featuring David Beckham and U2’s new song; a 30‑second edit will air across Fox and Telemundo during World Cup semis and final to raise awareness for the charity and the bank’s Sports with Us initiative.
Why it worked: It hijacked the World Cup’s biggest broadcast slots with a new U2 track and Beckham cameo, turning an ad buy into editorial news.
The lesson: Consider timing a celebrity-backed micro-film to premiere inside a tentpole event’s ad breaks, anchored by a debut song or reveal.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | David Beckham and U2 Team With Street Child United Charity for Short Film to Air During Final World Cup Games (EXCLUSIVE) | Wednesday 8th July, 2026 |
| variety.com | David Beckham, U2 Team on World Cup Short Film 'Street of Dreams' | Wednesday 8th July, 2026 |
| variety.com | David Beckham, U2 Team on World Cup Short Film 'Street of Dreams' | Wednesday 8th July, 2026 |
| prnewswire.com | Bank of America brings together Sir David Beckham and a new U2 song for Street of Dreams, a short film highlighting how support, belief and sport can change a young person's future. | Wednesday 8th July, 2026 |
| hotpress.com | U2 and David Beckham join Street Child United for short film to air during World Cup Final | Hotpress | Wednesday 8th July, 2026 |
| tribune.com.pk | David Beckham and U2 unite for emotional World Cup film | The Express Tribune | Wednesday 8th July, 2026 |