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Street of Dreams World Cup Short Film

PR Campaign
Wednesday 8th July, 2026

Bank of America commissioned a 4‑minute short film, Street of Dreams, made with Street Child United featuring David Beckham and U2’s new song; a 30‑second edit will air across Fox and Telemundo during World Cup semis and final to raise awareness for the charity and the bank’s Sports with Us initiative.

Why it worked: It hijacked the World Cup’s biggest broadcast slots with a new U2 track and Beckham cameo, turning an ad buy into editorial news.

The lesson: Consider timing a celebrity-backed micro-film to premiere inside a tentpole event’s ad breaks, anchored by a debut song or reveal.

Bank of America Street Child United
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