Trending PR Campaigns
Metawin World Cup Refund Pledge
Metawin, a US-based online crypto casino, publicly pledged on social media to refund £10,000 a fan spent taking his grandad to the World Cup if specific England match outcomes occurred; after England’s win over DR Congo the brand honoured the promise and transferred the money back, generating viral coverage and goodwill around the gesture.
Why it worked: A public, conditional-money pledge on X created a real-time game-linked payoff journalists could track, verify, and headline fast.
The lesson: Consider making a simple, auditable public bounty tied to a near-term event result, then honour it promptly and post the receipt.
Coverage over time
How this story spread across the media