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Finance · June 2026

Kalshi Knicks Chant Activation

PR Campaign

Thursday 11th June, 2026

Kalshi posted a TikTok where a fan, Ahnaf Hossain, chants catchy lines (“My mayor Muslim, my bagel’s Jewish…”) into a Kalshi-branded mic; the clip was promoted, followed up with branded interviews and gifts, and went viral as a unifying New York anthem tied to the Knicks run.

Why it worked: It hit a citywide crescendo by piggybacking on the Knicks playoff peak with a meme-ready, identity-blending chant amplified by coordinated reposting.

The lesson: Consider seeding a short, chant-like line tied to a live local climax, then turbocharge it with rapid follow-ups and cross-post boosts.

Kalshi

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
theguardian.com	‘My mayor Muslim, my bagel’s Jewish’: who’s behind the Knicks chant uniting New York? \| New York \| The Guardian	Thursday 11th June, 2026

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