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The best PR campaigns right now, ranked by coverage. Updated daily.
Top 10 Campaign in Retail · July 2026
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Top 10 Campaign
Retail · July 2026

Get Baked Covent Garden Launch

PR Campaign
Monday 6th July, 2026

Viral bakery Get Baked opened a permanent Covent Garden shop in partnership with popcorn brand Godfrey’s, driving queues and coverage by giving away its oversized 24-layer ‘Bertha’ cake slices (priced at £20 normally), plus limited flavours, merch and a brass-band-accompanied opening that leaned into spectacle and shareability.

Why it worked: They engineered FOMO with a time-limited freebie of a £20, 24-layer cake, creating queue visuals and TikTok-ready spectacle journalists could embed.

The lesson: Consider staging a one-day “free upgrade” of your priciest hero product to generate queue shots, UGC, and an easy newsroom pickup.

Get Baked Godfrey’s
3 Sources:

Coverage over time

How this story spread across the media

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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

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