Trending PR Campaigns
Get Baked Covent Garden Launch
Viral bakery Get Baked opened a permanent Covent Garden shop in partnership with popcorn brand Godfrey’s, driving queues and coverage by giving away its oversized 24-layer ‘Bertha’ cake slices (priced at £20 normally), plus limited flavours, merch and a brass-band-accompanied opening that leaned into spectacle and shareability.
Why it worked: They engineered FOMO with a time-limited freebie of a £20, 24-layer cake, creating queue visuals and TikTok-ready spectacle journalists could embed.
The lesson: Consider staging a one-day “free upgrade” of your priciest hero product to generate queue shots, UGC, and an easy newsroom pickup.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| mylondon.news | Viral cake shop Get Baked announces opening of first London branch - My London | Friday 1st May, 2026 |
| leedstimes.co.uk | Get Baked Bakery Opens New Covent Garden Store London 2026 | Tuesday 19th May, 2026 |
| metro.co.uk | People ‘queued for 4 hours’ to try London’s new cake shop with ginormous slices | Monday 6th July, 2026 |