Trending PR Campaigns
Mexican Menu Benching
Ahead of England’s World Cup last-16 match with Mexico, Greggs temporarily removed its Mexican chicken sandwich range from all English shops for one day, framing it as ‘benching’ the items while keeping them available elsewhere in the UK and promising to reinstate them depending on the result — a playful, attention-seeking stunt tied to the match.
Why it worked: It hijacked a high-stakes sports moment with a real operational change—nationwide product withdrawal—creating a tangible, quotable news hook with built-in rivalry tension.
The lesson: Consider pausing or price-flipping one product for 24 hours tied to a live event outcome, then pitch the reversible “if X, then Y” twist.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| espn.com | Fast-food chain Greggs benches Mexican sandwich ahead of England World Cup match - ESPN | Sunday 5th July, 2026 |
| chroniclelive.co.uk | Greggs 'bans' Mexican food range from menu ahead of England World Cup clash | Chronicle Live | Sunday 5th July, 2026 |
| indy100.com | Greggs’ World Cup stunt sees Mexican-inspired items 'benched' for big England clash | indy100 | Sunday 5th July, 2026 |
| thenational.scot | Greggs in bizarre sandwich stunt ahead of Mexico v England World Cup clash - Yahoo Sports | Sunday 5th July, 2026 |