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Top 5 Campaign in Retail · July 2026
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Top 5 Campaign
Retail · July 2026

Mexican Menu Benching

PR Campaign
Sunday 5th July, 2026

Ahead of England’s World Cup last-16 match with Mexico, Greggs temporarily removed its Mexican chicken sandwich range from all English shops for one day, framing it as ‘benching’ the items while keeping them available elsewhere in the UK and promising to reinstate them depending on the result — a playful, attention-seeking stunt tied to the match.

Why it worked: It hijacked a high-stakes sports moment with a real operational change—nationwide product withdrawal—creating a tangible, quotable news hook with built-in rivalry tension.

The lesson: Consider pausing or price-flipping one product for 24 hours tied to a live event outcome, then pitch the reversible “if X, then Y” twist.

Greggs
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