Trending PR Campaigns
Grapes for Glioblastoma Giving
Folded Hills winery cofounder Kim Busch launched Grapes for Glioblastoma, a fund that directs a portion of wine sales and event proceeds to pay hidden, non-medical costs for glioblastoma patients—travel, lodging, meals, childcare, caregiving and home adaptations—routing payments to caregivers and service providers via a fiscal sponsor to generate human-interest coverage and donor engagement.
Why it worked: It flipped the default philanthropy script with a concrete, fundable fix—direct payments for overlooked caregiver costs—backed by a clear 10%-of-sales mechanism and exclusive founder story.
The lesson: Consider pitching a simple, auditable “we pay for the thing insurance won’t” program with a fixed revenue tie-in and fast pass-through payments.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| fortune.com | Most cancer philanthropy funds research. This winery cofounder is paying for the caregivers and chair lifts families can't afford | Fortune | Friday 3rd July, 2026 |
| prnewswire.com | Folded Hills Launches Grapes for Glioblastoma, a New Nonprofit Providing Direct Financial Relief to Brain Cancer Patients and Families - AOL | Monday 6th July, 2026 |