Trending PR Campaigns
Picnic With Purpose
Five challenger food and drink brands partnered with four anti‑slavery charities to launch Picnic With Purpose — a consumer‑facing awareness drive timed for World Day Against Trafficking in Persons. The initiative bundles brand platforms, events and messaging to spotlight modern slavery in the UK, amplify survivor support organisations and push ethical consumer choice higher up the retail and media agenda.
Why it worked: It piggybacked a UN awareness day with fresh UK‑specific stats and a rare multi‑brand/charity coalition, giving journalists timely data plus scale.
The lesson: Consider uniting rival niche players around one urgent stat and observance date, releasing a joint action toolkit journalists can embed.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegrocer.co.uk | Modern slavery: food brands launch Picnic With Purpose campaign | Wednesday 1st July, 2026 |