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Top 3 Campaign in Fashion & Apparel · June 2026
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Top 3 Campaign
Fashion & Apparel · June 2026

Original Forever — adidas Originals x Oasis

PR Campaign
Thursday 19th June, 2025

Adidas partnered with Oasis to launch ‘Original Forever’: a 1990s‑inspired 26‑piece Originals x Oasis apparel collection timed with the band's Live ’25 tour, supported by a 3‑minute mini‑film that leans on archive imagery and nostalgia to celebrate the long cultural link between the brand and the band.

Why it worked: It piggybacked the Oasis reunion news cycle and offered exclusive archival images plus a new mini‑film—fresh assets tied to a live tour moment.

The lesson: Consider timing a drop to a cultural comeback and pair it with exclusive archives plus a short film journalists can immediately embed.

adidas Oasis
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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