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Top 3 Campaign in Fashion & Apparel · June 2026
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Fashion & Apparel · June 2026

Original Forever — adidas Originals x Oasis

PR Campaign
Thursday 19th June, 2025

Adidas partnered with Oasis to launch ‘Original Forever’: a 1990s‑inspired 26‑piece Originals x Oasis apparel collection timed with the band's Live ’25 tour, supported by a 3‑minute mini‑film that leans on archive imagery and nostalgia to celebrate the long cultural link between the brand and the band.

Why it worked: It piggybacked the Oasis reunion news cycle and offered exclusive archival images plus a new mini‑film—fresh assets tied to a live tour moment.

The lesson: Consider timing a drop to a cultural comeback and pair it with exclusive archives plus a short film journalists can immediately embed.

adidas Oasis
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
radiox.co.uk Adidas Originals x Oasis collection unveiled for Live '25 tour - watch the advert here Thursday 19th June, 2025
dazeddigital.com Oasis and adidas unite for 90s-inspired ‘Original Forever’ collection | Dazed Friday 20th June, 2025
iheartradio.ca Oasis Team Up With Adidas For 'Original Forever' Collection Friday 20th June, 2025
radio3cadenapatagonia.com.ar "Original Forever" la colección de Adidas X Oasis llega a Argentina - Radio 3 Cadena Patagonia Friday 31st October, 2025

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