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#1 Campaign
Finance · June 2026
Santander Gigflation Index
Wednesday 24th June, 2026
Santander UK published original research — a “gigflation” index tracking average gig and festival ticket prices rising from £41 in 2000 to £128 today (a 212% increase) — and paired it with a survey of 2,000 live-event attendees to generate media coverage about rising concert costs and launch a new savings product.
Why it worked: It quantified a hot wallet-pain story with a simple, sticky index name and long-run data, then tied it to a fresh product launch.
The lesson: Consider coining a memorable index name, benchmark 20 years of prices from public archives, and field a quick poll to localize headlines.
Santander UK
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| standard.co.uk | ‘Gigflation’ costing concert-goers with 212% price surge since 2000, says bank - AOL | Wednesday 24th June, 2026 |
| irishnews.com | ‘Gigflation’ costing concert-goers with 212% price surge since 2000, says bank | Wednesday 24th June, 2026 |
| independent.co.uk | ‘Gigflation’ costing concert-goers with 212% price surge since 2000, says bank | The Independent | Wednesday 24th June, 2026 |
| ayradvertiser.com | ‘Gigflation’ costing concert-goers with 212% price surge since 2000, says bank | Thursday 25th June, 2026 |