Work in PR? Take our 2-min survey on news overwhelm for a chance to win 3 months of Finchling

All PR Campaigns › Zhongshan Summer Adventure with Pokémon GO

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.

Last 7 days Last 30 days

Top 5 Campaign in Travel · June 2026

Back

Top 5 Campaign

Travel · June 2026

Zhongshan Summer Adventure with Pokémon GO

PR Campaign

Sunday 21st June, 2026

Taipei Metro partnered with Pokémon GO to mark the game’s 10th anniversary by turning the Zhongshan district into a summer activity hub—bringing themed real-world experiences and in-game attractions to encourage footfall, play and social buzz around the transport network and the game.

Why it worked: It piggybacked a global 10th‑anniversary news moment with a location-locked, measurable footfall spike via in‑game spawns tied to a public transit hub.

The lesson: Consider tying a national moment to a single high-traffic location with a real-time metric (check-ins, drops, redemptions) journalists can cite.

Taipei Metro Pokémon GO (Niantic)

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
immigration.gov.tw	Taipei Metro Teams Up with Pokémon GO for 10th Anniversary, Transforming Zhongshan into a Summer Adventure Hub	Sunday 21st June, 2026

Want PR opportunities like this for your brand?

Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

Try it free →

Similar Automotive, Travel, and Retail Campaigns

These automotive, travel, and retail PR campaigns used a similar approach - different topics, but the same kind of angle.

Pokémon x National Trust Summer of Play

Pokémon brings themed trails, activities and stickers to National Trust sites.

The Pokémon Company International National Trust

UNO x Vrbo Vacation Takeovers

Six limited-time UNO-themed Vrbo stays priced at $4 per night.

Drink In America Presented by Coca-Cola

Coke sponsors two weeks of America250 Wheel of Fortune episodes with branded prizes.

Coca-Cola Jeep Wheel of Fortune

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.