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Top 5 Campaign in Travel · June 2026
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Top 5 Campaign
Travel · June 2026

Madrid Tourism Toronto Promotion

PR Campaign
Sunday 21st June, 2026

Iberia together with the Community of Madrid and Madrid City Council staged a promotional trip to Toronto featuring large-format Madrid imagery (Plaza Mayor de Chinchón, Patones de Arriba), food, flamenco and an event near the CN Tower to publicise new long‑haul routes and attract high‑spend North American tourists.

Why it worked: It tied newly opened direct flights to fresh Q1 growth stats and a photogenic Toronto takeover, giving reporters a clear cause‑effect news peg.

The lesson: Consider anchoring your pitch to a just-launched distribution change plus early performance data, staged visibly in the target market’s backyard.

Iberia Tourism Community of Madrid Madrid City Council
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