Trending PR Campaigns
Madrid Tourism Toronto Promotion
Iberia together with the Community of Madrid and Madrid City Council staged a promotional trip to Toronto featuring large-format Madrid imagery (Plaza Mayor de Chinchón, Patones de Arriba), food, flamenco and an event near the CN Tower to publicise new long‑haul routes and attract high‑spend North American tourists.
Why it worked: It tied newly opened direct flights to fresh Q1 growth stats and a photogenic Toronto takeover, giving reporters a clear cause‑effect news peg.
The lesson: Consider anchoring your pitch to a just-launched distribution change plus early performance data, staged visibly in the target market’s backyard.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.es | El turismo americano se dispara en Madrid y crece un 11 por ciento en 2026 | Sunday 21st June, 2026 |
| abc.es | Madrid se lanza a exprimir la llegada del turista mexicano, un negocio de más de 2.000 millones de euros al año | Friday 17th July, 2026 |