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Top 3 Campaign June 2026
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Top 3 Campaign
All Sectors · June 2026

Infowars Relaunch with Tim Heidecker

PR Campaign
Tuesday 28th April, 2026

The Onion (via a licensing relaunch of Infowars) is relaunching the controversial Infowars site as a comedy-led platform with Tim Heidecker as creative director, launching parody original programming on July 2 to transform the brand into a curated comedy destination and draw attention while legal battles continue.

Why it worked: It hijacked a legally frozen, notorious brand via a licensing workaround and installed a famous satirist—creating a court-defying, celebrity-led reboot hook.

The lesson: Consider repurposing a dormant, polarizing asset with a workaround and a recognizable creative lead to stage a time-stamped relaunch event.

The Onion
15 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
time.com Tim Heidecker on His Plans for Infowars, and What He’s Going To Do With Alex Jones’ Stuff Tuesday 28th April, 2026
theguardian.com ‘We have to mock the site’s insanity’: comedian Tim Heidecker on the allure of becoming Infowars’ new boss | Comedy | The Guardian Saturday 2nd May, 2026
rollingstone.com See Tim Heidecker Debut as Host of The Onion’s InfoWars, Drink the Blood of the Forsaken Saturday 2nd May, 2026
wired.com Tim Heidecker Wants to Turn Infowars Into Adult Swim for the Internet | WIRED Tuesday 16th June, 2026
statesman.com Infowars relaunch July 2: Onion CEO outlines plan amid court fight Friday 19th June, 2026
mashable.com What Infowars will be like with Tim Heidecker at the helm | Mashable Friday 19th June, 2026
wbez.org The Onion relaunches InfoWars, Alex Jones’ right-wing conspiracy website, this week - WBEZ Chicago Monday 29th June, 2026
avclub.com Onion CEO Ben Collins explains how Tim Heidecker's InfoWars moves beyond Alex Jones Monday 29th June, 2026
journalrecord.com Inside the Onion’s quest to turn Infowars into a comedic revenge story Tuesday 30th June, 2026
theverge.com Today’s Vergecast: Tim Heidecker on the return of InfoWars. | The Verge Tuesday 30th June, 2026
audacy.com Onion’s plans for InfoWars “starkly different” Wednesday 1st July, 2026
fastcompany.com The new InfoWars website will make you forget all about Alex Jones—eventually - Fast Company Thursday 2nd July, 2026
kut.org The Onion hasn't taken control of Infowars yet, but it's relaunching the conspiracy site anyway Thursday 2nd July, 2026
usatoday.com The Onion launches InfoWars with new shows, Sandy Hook pledge Thursday 2nd July, 2026
rollingstone.com Tim Heidecker Takes Alex Jones' Seat in InfoWars Premiere: 'This Is a New Dawn' Friday 3rd July, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

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