Trending PR Campaigns
Infowars Relaunch with Tim Heidecker
The Onion (via a licensing relaunch of Infowars) is relaunching the controversial Infowars site as a comedy-led platform with Tim Heidecker as creative director, launching parody original programming on July 2 to transform the brand into a curated comedy destination and draw attention while legal battles continue.
Why it worked: It hijacked a legally frozen, notorious brand via a licensing workaround and installed a famous satirist—creating a court-defying, celebrity-led reboot hook.
The lesson: Consider repurposing a dormant, polarizing asset with a workaround and a recognizable creative lead to stage a time-stamped relaunch event.
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