Trending PR Campaigns
Global Chat Football Collaboration
Supercell relaunched Clash of Clans’ long-absent Global Chat alongside a football-themed campaign featuring former World Cup winners Thierry Henry, Kaká and Bastian Schweinsteiger — positioning the chat return as a community-focused, football-flavoured moment with revamped safety controls, group features and a special Clan War League instalment to drive coverage and player conversation.
Why it worked: It fused a long-demanded feature comeback with World Cup–timed celebrity validation and a “safer by design” angle, creating timely conflict-resolution news.
The lesson: Consider timing a long-requested reversal with a cultural tentpole and a concrete safety or quality improvement users can instantly verify.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| globenewswire.com | Clash of Clans Teams Up with Footballing Legends to Debate Tactics and Strategy in a Whole New Arena | Wednesday 17th June, 2026 |
| pocketgamer.com | Clash of Clans' Global Chat feature reintroduced with new football-themed campaign | Pocket Gamer | Wednesday 17th June, 2026 |
| mycarrollcountynews.com | Clash of Clans Teams Up with Footballing Legends to Debate Tactics and Strategy in a Whole New Arena | Press Releases | mycarrollcountynews.com | Wednesday 17th June, 2026 |
| pocketgamer.biz | Global Chat returns to Clash of Clans amid partnership with World Cup winners | PocketGamer.biz | Wednesday 17th June, 2026 |
| cbr.com | Clash of Clans is Giving Football Fans the Crossover They Didn't Know They Needed | Friday 26th June, 2026 |