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Coastal Property Affordability Report

PR Campaign

Tuesday 16th June, 2026

The Property Buying Company analysed internal leads from 2023–2026 across 47 English coastal areas and published a ranked list of median property values — naming Sandbanks the priciest and highlighting cheapest seaside towns — a piece designed to generate mainstream media pick-up about coastal affordability.

Why it worked: A clear, ranked cheapest-to-priciest list using proprietary 2023–2026 leads data gave every local paper a ready-made, localized headline.

The lesson: Consider releasing a ranked league table from your own first-party data, with local breakouts and named winners/losers for instant pickups.

The Property Buying Company

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
bournemouthecho.co.uk	New report names most and least expensive coastal locations across England	Tuesday 16th June, 2026

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