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Age of Autopilot Report

PR Campaign

Tuesday 2nd June, 2026

Virgin Media O2 commissioned the ‘Age of Autopilot’ surveys and report exploring UK smartphone habits, highlighting that about 36% of phone time is ‘aimless’ scrolling; the findings and expert quotes were pitched to mainstream press to spark conversation about device design, notifications and screen-time tools.

Why it worked: It packaged a relatable guilt into a single stat (36% aimless use), validated by academics, and blamed design defaults—giving journalists conflict and authority.

The lesson: Consider commissioning a quick poll to quantify a common, guilty habit, then pair it with expert blame on a fixable design default.

Virgin Media O2

3 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
independent.co.uk	‘I spend 8 hours a day on my phone - I’m addicted’	Tuesday 2nd June, 2026
bbc.com	More than a third of UK phone use is aimless scrolling, report suggests	Tuesday 2nd June, 2026
independent.co.uk	Brits waste years of their lives mindlessly phone scrolling, study finds	Wednesday 3rd June, 2026

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