Trending PR Campaigns
Denied Visa TV Giveaway
Argentine electronics group Newsan (promoting its Noblex TV brand) pledged to give free televisions to the first 100 people who presented proof of a US World Cup visa denial between January and June, prompting queues at its Buenos Aires office and media coverage about the stunt.
Why it worked: It hijacked a breaking policy pain point (US visa denials) with a clear, visual make-good (free TVs), creating timely, photogenic human stories.
The lesson: Consider swapping a denied or scarce access moment for your product in a first-come, verifiable exchange that yields compelling queue shots.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| reutersconnect.com | Licensable picture: Argentine manufacturer hands out free TVs to people denied US visas for the World Cup | Reuters Connect | Wednesday 10th June, 2026 |
| reutersconnect.com | Licensable picture: Argentine manufacturer hands out free TVs to people denied US visas for the World Cup | Reuters Connect | Wednesday 10th June, 2026 |
| reuters.com | Denied a US visa to watch the World Cup? Have a free TV, says Argentine company | Reuters | Wednesday 10th June, 2026 |
| onefootball.com | 📺 Visa denied for the World Cup? In Argentina, TVs for fans | OneFootball | Thursday 11th June, 2026 |
| hitc.com | Argentina fans denied visas for the World Cup gifted free TVs to watch tournament - Yahoo Sports | Thursday 11th June, 2026 |
| livemint.com | Watch: Argentina fans who missed out on US Visas receive free TVs for FIFA World Cup 2026 | Today News | Thursday 11th June, 2026 |
| independent.co.uk | Argentina fans get free televisions for proof of denied US World Cup visas | Monday 15th June, 2026 |