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Top 5 Campaign in Travel · June 2026

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Top 5 Campaign

Travel · June 2026

Graduation Travel Surge Report

PR Campaign

Friday 12th June, 2026

LY.com published a data-led report highlighting a sharp rise in graduation travel searches and bookings, detailing preferences (food, concerts, esports), rising cross‑provincial trips, flexible bookings and popular domestic and outbound destinations to generate news coverage about Gen Z travel trends.

Why it worked: It piggybacked a fixed national moment (post-exam travel peak) and supplied exclusive, fresh platform data with surprising subtrends like esports-driven bookings.

The lesson: Consider timing your proprietary data drop to a predictable seasonal spike and spotlight one counterintuitive driver to anchor headlines.

LY.com

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
chinadaily.com.cn	Graduation travel season takes flight	Friday 12th June, 2026

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Every day, brands launch PR campaigns and the media covers them. We scan thousands of news sources, use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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