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Top 10 Campaign

Retail · June 2026

Supergirl Red Sun Records Pop-up

PR Campaign

Friday 12th June, 2026

Warner Bros. UK staged a one-day Supergirl pop-up in Soho on 20 June, temporarily renaming Phonica Records ‘Red Sun Records’ and activating The Vinyl Factory with an immersive spaceship recreation, themed bar, limited-edition merch, vinyl tie-ins, DJs and cast appearances to drive attention for the film’s UK release.

Why it worked: A one-day takeover of a beloved record store created urgent scarcity and a culture-clash hook, plus cast access and strong visuals for media.

The lesson: Consider a 24-hour takeover of an unexpected local institution with a renaming, limited drops, and photogenic experiences to force same-day coverage.

Warner Bros. UK

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
nme.com	Supergirl’ London pop-up taking over Phonica Records this month	Friday 12th June, 2026

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