Trending PR Campaigns
BookMyGarage MOT cost analysis
BookMyGarage analysed thousands of MOT invoices from partner garages (2022–2025) and published findings showing average MOT repair bills have surged—up to 70% since 2022—highlighting higher costs for older cars and rising national averages to generate media coverage about repair inflation.
Why it worked: It flipped a “failures are down” narrative by proving repair bills after failures have jumped 70%, using proprietary invoices by age bracket and year.
The lesson: Consider mining your own transaction data to reveal a counterintuitive cost spike over time, segmented clearly, with a simple headline stat.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| birminghammail.co.uk | Drivers with cars made between 2018 and 2020 face £425 'non-optionable' charge - Birmingham Live | Wednesday 3rd June, 2026 |
| motoringresearch.com | Car MOT failure costs rocket to record levels | Thursday 4th June, 2026 |
| thisismoney.co.uk | Hard-pressed motorists hit by a 70% increase in repair bills when their cars fail an MOT | This is Money | Friday 5th June, 2026 |