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RAC Airport Drop-off Pricing Analysis

PR Campaign
Wednesday 12th July, 2023

RAC published original analysis showing 16 of the UK’s 20 busiest airports raised kiss‑and‑fly charges, the average up a third to £7, highlighted London City introducing charges and warned drivers about penalty risks — a media-facing data-led story to spark consumer debate about airport fees.

Why it worked: Original, comparative pricing data plus a sharp EU-vs-UK contrast and £100 penalty risk created timely consumer jeopardy editors could headline.

The lesson: Consider benchmarking a creeping everyday fee against international norms and adding a concrete late-payment sting to give reporters urgency.

RAC
16 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
rac.co.uk Record high fees at airport drop-off zones | RAC Drive Wednesday 12th July, 2023
rac.co.uk Cost of dropping off friends and family reaches record high as fees increase at seven UK airports Sunday 14th July, 2024
bbc.co.uk Airports criticised for 'ridiculous' drop-off charge increases - BBC News Tuesday 16th July, 2024
bbc.com RAC: Busiest UK airports raise kiss-and-fly fees Wednesday 16th July, 2025
nationalworld.com Drivers dropping off friends and family at UK airports are facing the highest charges on record this summer with more than half putting up their fees since last year, according to new RAC analysis. Friday 18th July, 2025
theboltonnews.co.uk Flying this summer? The airport where a drop off costs £13 | Malvern Gazette Sunday 19th July, 2026
bristolpost.co.uk Bristol Airport has one of the most expensive drop-off fees across UK | Bristol Live Wednesday 22nd July, 2026
bbc.co.uk Airport drop-off fees up by a third - here are the priciest - BBC News Wednesday 22nd July, 2026
bbc.com Airport drop-off fees up by a third - here are the priciest Wednesday 22nd July, 2026
bbc.com Airport drop-off fees up by a third - here are the priciest Wednesday 22nd July, 2026
rac.co.uk Farewell fees: Average cost of dropping off at UK’s busiest airports soar by a third compared to last summer Thursday 23rd July, 2026
business-live.co.uk UK airport drop-off fees rise again - and here are the most expensive - AOL Thursday 23rd July, 2026
rac.co.uk Airport parking fees in the UK | RAC Drive Thursday 23rd July, 2026
euronews.com UK airports hiked drop-off fees by a third since last summer, while continental Europe stays free | Euronews Thursday 23rd July, 2026
irishnews.com Drop-off costs at UK’s key airports rise by a third compared to summer 2025 – RAC Thursday 23rd July, 2026
dailysabah.com Price of goodbye: UK airport drop-off fees keep climbing | Daily Sabah Wednesday 29th July, 2026
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