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#1 Campaign June 2026
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#1 Campaign
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Pizza Planet Shoreditch Pop‑Up

PR Campaign
Wednesday 27th May, 2026

Papa John’s, in collaboration with Disney and Pixar, opened a free two‑day Pizza Planet pop‑up in Shoreditch recreating the arcade pizzeria from Toy Story — complete with claw machines, arcade games, photo spots and themed pizzas — timed to promote Toy Story 5 and generate social buzz.

Why it worked: It fused 90s-nostalgia IP with a free, ultra-limited pop-up, then spiked conflict by banning kids and excluding vegans/coeliacs.

The lesson: Consider a free, weekend‑only homage pop‑up to a beloved 90s touchstone, plus one provocative constraint that begs debate and shares.

Papa John’s Disney Pixar
13 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
businesswire.com From the Big Screen to Real Life: Papa Johns Launches ‘Papa Johns Pizza Planet’ Pop-Ups to Celebrate the Release of Disney and Pixar’s Toy Story 5 in Theaters Wednesday 27th May, 2026
attractionsmagazine.com Papa Johns is bringing Pizza Planet to life with "Toy Story 5" pizzas and pop-ups - Attractions Magazine Wednesday 27th May, 2026
abc7.com This Los Angeles Papa Johns is transforming into a 'Toy Story' Pizza Planet pop-up - ABC7 Los Angeles Thursday 28th May, 2026
qz.com Qz Thursday 28th May, 2026
people.com Papa Johns Is Launching Pizza Planet Pop-Ups for 'Toy Story 5' Inspired by The Original Film Thursday 28th May, 2026
mylondon.news Toy Story's Pizza Planet brought to life in UK pop-up - My London Friday 29th May, 2026
nerdist.com TOY STORY 5 Headed to Papa Johns for Pizza Planet Pop-Up Promo - Nerdist Friday 29th May, 2026
metro.co.uk Iconic Toy Story restaurant from the 90s is opening in London — with two huge flaws Friday 29th May, 2026
tribune.com.pk Toy Story 5 Pizza Planet pop-ups coming to Papa Johns in global Disney collaboration | The Express Tribune Friday 29th May, 2026
allears.net Pizza Planet is Coming To Life With This NEW Papa Johns x Toy Story Collab - AllEars.Net Sunday 31st May, 2026
mensjournal.com 'Toy Story's' Pizza Planet is Finally Coming to Life Courtesy of Beloved Pizza Chain - Men's Journal Monday 1st June, 2026
nrn.com Papa Johns opens Pizza Planet popups for Toy Story collab Monday 1st June, 2026
micechat.com oooOOOooo! Papa Johns Launches Pizza Planet Pop-Up for Toy Story 5 Tuesday 9th June, 2026

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