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Redflags Behavioural Impact Report 2026

PR Campaign

Monday 18th May, 2026

Redflags published the Behavioural Impact Report 2026, analysing on-device telemetry from 44 UK organisations to reveal concentrated AI usage (3% of employees generating 18% of AI activity), surge in AI site visits, dominant use of OpenAI, and effectiveness of just-in-time behavioural nudges that reduced risky email link clicks.

Why it worked: It used exclusive, real device telemetry to reveal a power-law stat (3% drive 18%) and a governance gap journalists could headline.

The lesson: Consider mining first-party operational data to surface one shocking concentration metric and a practical “do-this-now” action for decision-makers.

Redflags

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
itsecurityguru.org	One in 33 Employees Is Driving Nearly a Fifth of All Workplace AI Activity and Most Companies Are Only Just Waking Up to It	Monday 18th May, 2026

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