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Top 10 Campaign in Fashion & Apparel · November 2026
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Top 10 Campaign
Fashion & Apparel · November 2026

Rest Day with Lewis Hamilton: Basketball with Jordan Clarkson

PR Campaign
Friday 13th November, 2026

For the final episode of its “Rest Day with Lewis Hamilton” series, lululemon brought the seven-time F1 champion to the basketball court with New York Knicks guard Jordan Clarkson. They traded sporting tips, took shots and talked about ambition and staying competitive, turning an athlete partnership into a relaxed crossover between two very different worlds.

Why it worked: It paired two top-tier athletes from different sports in a branded “rest day” format, creating a fresh, timely cross-sport narrative with authentic, quotable reflections.

The lesson: Consider engineering an unexpected skills-swap between two unlikely experts, filmed casually, and anchored by one crisp, newsworthy question they answer together.

lululemon
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
clutchpoints.com lululemon pairs Lewis Hamilton with Jordan Clarkson for Rest Day - Yahoo Sports Friday 13th November, 2026
si.com Lewis Hamilton Trades Formula 1 for Basketball in Unexpected NBA Star Team-Up Friday 13th November, 2026
si.com OnSI Sports & Team News - Sports Illustrated Friday 13th November, 2026
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