Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 10 Campaign
Fashion & Apparel · November 2026
BAPE x Billie Eilish Collection
Thursday 12th November, 2026
A BATHING APE® is releasing a collection with Billie Eilish, featuring oversized streetwear staples and accessories, from T-shirts and hoodies to a varsity jacket. The hook is a long-running personal connection: Eilish has worn BAPE since early in her career, giving the collaboration a story beyond a routine celebrity endorsement.
Why it worked: It framed the collab as fan-to-partner proof, using archival receipts of Billie wearing BAPE to turn endorsement into inevitability.
The lesson: Consider pitching a partnership that completes a long-standing fan loop—show dated receipts, then announce the “full‑circle” release date and exclusives.
A BATHING APE®
Billie Eilish
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| fullress.com | Billie Eilish × A BATHING APE コラボコレクションが近日発売 (ビリー・アイリッシュ ア ベイシング エイプ) | Fullress | Thursday 12th November, 2026 |
| complex.com | The BAPE x Billie Eilish Collection: Coming Soon to Complex | Friday 13th November, 2026 |
| wwdjapan.com | 「ア ベイシング エイプ®」がビリー・アイリッシュとコラボ Tシャツやフーディー、ジャケットなどを発売 | Friday 13th November, 2026 |