Trending PR Campaigns
Snooze Turns Food Scraps Into Soil Sauce
Denver brunch chain Snooze installed a colourful biodigester trailer in its parking lot, where restaurant scraps are processed into liquid plant fertiliser sold as Soil Sauce. The visible, on-site transformation gives a practical waste problem a neat hook: put food scraps in one end and get plant food out the other.
Why it worked: It tied a new local mandate to a visible, photogenic machine that prints product and savings, with hard numbers and instant cause-and-effect.
The lesson: Consider staging an on-site, watch-it-happen demo that converts a costly obligation into a sellable output, quantified with simple, local numbers.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| coloradosun.com | In go the coffee grounds, out comes the fertilizer at popular Denver eatery Snooze. Here’s the science behind the “magic.” | Friday 13th November, 2026 |