Trending PR Campaigns
The Wimbledon Court in Central Park
Wimbledon installed a playable, full-size grass court on Wollman Rink in Central Park for four days (26–29 June), complete with grounds staff-maintained turf, free public play via a ballot, tennis clinics, live screenings of The Championships and an exhibition doubles match featuring tennis stars to generate press and public buzz in NYC.
Why it worked: It turned a distant global event into a scarce, free, first-hand experience in an iconic location, anchored by celebrity talent and a ballot mechanic.
The lesson: Consider staging a hard-to-access experience in a surprising local venue with limited free slots allocated by ballot to spark coverage.
Coverage over time
How this story spread across the media