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Top 5 Campaign June 2026
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Top 5 Campaign
All Sectors · June 2026

The Wimbledon Court in Central Park

PR Campaign
Tuesday 2nd June, 2026

Wimbledon installed a playable, full-size grass court on Wollman Rink in Central Park for four days (26–29 June), complete with grounds staff-maintained turf, free public play via a ballot, tennis clinics, live screenings of The Championships and an exhibition doubles match featuring tennis stars to generate press and public buzz in NYC.

Why it worked: It turned a distant global event into a scarce, free, first-hand experience in an iconic location, anchored by celebrity talent and a ballot mechanic.

The lesson: Consider staging a hard-to-access experience in a surprising local venue with limited free slots allocated by ballot to spark coverage.

The All England Lawn Tennis Club (Wimbledon)
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