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Logi Game Day

PR Campaign
Wednesday 11th November, 2026

Logitech gave its 7,000-plus employees an extra day off to play any video game they like, introducing a new perk called “Logi Game Day”. Timed around a crowded run of major releases, including GTA 6, the move turns a familiar workplace benefit into a playful story about making room for gaming and recharging.

Why it worked: It hijacked a tentpole release (GTA 6) with a concrete policy change affecting 7,000 staff, creating timely, numbers-backed workplace news.

The lesson: Consider tying a real, countable policy change to a cultural tentpole next month and pitch with the exact numbers and rollout details.

Logitech
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