Trending PR Campaigns
Logi Game Day
Logitech gave its 7,000-plus employees an extra day off to play any video game they like, introducing a new perk called “Logi Game Day”. Timed around a crowded run of major releases, including GTA 6, the move turns a familiar workplace benefit into a playful story about making room for gaming and recharging.
Why it worked: It hijacked a tentpole release (GTA 6) with a concrete policy change affecting 7,000 staff, creating timely, numbers-backed workplace news.
The lesson: Consider tying a real, countable policy change to a cultural tentpole next month and pitch with the exact numbers and rollout details.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| tomshardware.com | PC peripheral maker Logitech giving all of its 7,000 employees the day off to play GTA 6 — company announces ‘Game Day’ initiative, dedicated vacation day to play video games | Tom's Hardware | Wednesday 11th November, 2026 |
| entrepreneur.com | This $14 Billion Tech Company Is Giving All of Its 7,000 Employees a Day Off to Play Video Games | Wednesday 11th November, 2026 |
| kotaku.com | One Company Is Giving All Of Its 7,000 Employees The Day Off To Play GTA 6 | Wednesday 11th November, 2026 |
| techspot.com | Logitech offers 7,000 employees a paid day off to play GTA 6 | TechSpot | Thursday 12th November, 2026 |
| benzinga.com | This Tech Company is Giving 7,000 Employees Day Off to Play GTA 6 - Take-Two Interactive (NASDAQ:TTWO), L - Benzinga | Thursday 12th November, 2026 |
| businessinsider.com | GTA 6 has Logitech telling its 7,000+ employees to log off and game for a day | Friday 13th November, 2026 |