Trending PR Campaigns
Burger King Quest: The Great Gathering
Burger King teamed up with Magic: The Gathering in Italy on a €19.90 meal that comes with a branded deck box and 100 card sleeves. The promotion adds a tournament across nine restaurants, turning a fast-food tie-in into something players can use at the table and compete in.
Why it worked: It converted a merch-heavy fandom into footfall by bundling genuinely useful, limited accessories and a real-world tournament with fixed timelines.
The lesson: Consider pairing a time-limited, in-store event with a functional collectible that solves a niche utility for a passionate subculture.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| corrierenerd.it | Burger King x Magic: The Gathering, arriva il bundle esclusivo e il torneo nazionale verso Milan Games Week 2026 - CorriereNerd.it | Tuesday 10th November, 2026 |
| dexerto.com | Burger King reveals $22 Magic: The Gathering meal with deck boxes and MTG card sleeves - Dexerto | Tuesday 10th November, 2026 |
| icv2.com | ICv2: Wizards of the Coast 'Magic: The Gathering' Brand Partners with Burger King | Tuesday 10th November, 2026 |
| foodaffairs.it | Arriva "Burger King Quest: The Great Gathering", menu speciale e torneo - Food Affairs | Tuesday 10th November, 2026 |
| console-tribe.com | Burger King entra nell’universo di Magic: The Gathering con un bundle esclusivo e un torneo nazionale - News | Console-Tribe | Tuesday 10th November, 2026 |
| polygon.com | Magic's Best Unofficial Format Is So Big, Burger King Is Running a Tournament | Wednesday 11th November, 2026 |