Trending PR Campaigns
How rude are Americans to chatbots?
Searchable analysed eight million messages from US chatbot users and found that a third swear at or insult AI assistants. The data gave Anthropic’s new rule against sustained, needless cruelty towards Claude a timely hook, tying a surprisingly relatable habit to the question of how people should treat AI.
Why it worked: It paired fresh, large-scale behaviour data with a live policy change, creating a counter‑intuitive “people bully bots” story with state-by-state colour.
The lesson: Consider releasing anonymised, at-scale usage data that spotlights a widespread bad habit just as a rule or norm is shifting.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| theregister.com | A third of US AI chatters are hot at bots, hurling insults at LLMs | Thursday 12th November, 2026 |