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Top 5 Campaign in Ecommerce · November 2026
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Top 5 Campaign
Ecommerce · November 2026

Jennifer Lopez’s Royal Entrance at the Met

PR Campaign
Thursday 12th November, 2026

Bilt Rewards brought Jennifer Lopez to the Metropolitan Museum of Art for a surprise concert promoting its neighbourhood platform and her upcoming album. The hook was a theatrical, royal-style carry-in, followed by a performance that debuted “Proof of Love”, a dance track inspired by her twins leaving for college.

Why it worked: A bold, photo-first stunt (royal carry-in at the Met) paired with an unexpected vulnerable hook (empty-nest dance track) created instant, multi-beat coverage.

The lesson: Consider staging a visually outrageous entrance that tees up a relatable emotional reveal, then tie it to a timed product or content drop.

Bilt Rewards Jennifer Lopez
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Coverage over time

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