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Top 10 Campaign in Fashion & Apparel · November 2026
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Top 10 Campaign
Fashion & Apparel · November 2026

Madewell x The Six Bells Holiday Collection

PR Campaign
Wednesday 11th November, 2026

Madewell and The Six Bells Countryside Inn created a 28-piece holiday collection inspired by the hotel’s richly patterned, vintage interiors. The collaboration brings that upstate aesthetic into clothing and home goods, including knitwear, pyjamas, candles and ornaments.

Why it worked: It fused a design-world darling’s instantly recognisable interiors with a limited-time, shoppable capsule, giving AD a seasonal, affiliate-friendly exclusivity hook.

The lesson: Consider translating a cult physical space’s most recognisable design cues into a limited, date-stamped product drop journalists can link to today.

Madewell The Six Bells
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
elle.com Madewell and The Six Bells Holiday Collaboration: What to Shop Wednesday 11th November, 2026
countryliving.com The Six Bells Just Launched a Madewell Collection Inspired by Vintage Interiors and Countryside Style Thursday 12th November, 2026
architecturaldigest.com The Six Bells Madewell Collection 2026 Thursday 12th November, 2026
whowhatwear.com Every Cool NYer Will Wear the Madewell x The Six Bells Collab | Who What Wear Friday 13th November, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

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