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Madewell x The Six Bells Holiday Collection
Madewell and The Six Bells Countryside Inn created a 28-piece holiday collection inspired by the hotel’s richly patterned, vintage interiors. The collaboration brings that upstate aesthetic into clothing and home goods, including knitwear, pyjamas, candles and ornaments.
Why it worked: It fused a design-world darling’s instantly recognisable interiors with a limited-time, shoppable capsule, giving AD a seasonal, affiliate-friendly exclusivity hook.
The lesson: Consider translating a cult physical space’s most recognisable design cues into a limited, date-stamped product drop journalists can link to today.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| elle.com | Madewell and The Six Bells Holiday Collaboration: What to Shop | Wednesday 11th November, 2026 |
| countryliving.com | The Six Bells Just Launched a Madewell Collection Inspired by Vintage Interiors and Countryside Style | Thursday 12th November, 2026 |
| architecturaldigest.com | The Six Bells Madewell Collection 2026 | Thursday 12th November, 2026 |
| whowhatwear.com | Every Cool NYer Will Wear the Madewell x The Six Bells Collab | Who What Wear | Friday 13th November, 2026 |