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Top 10 Campaign in Fashion & Apparel · November 2026
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Top 10 Campaign
Fashion & Apparel · November 2026

The Fourth Space: The Score at 30

PR Campaign
Thursday 12th November, 2026

To mark 30 years of the Fugees’ *The Score*, Saint & Citizen is bringing Lauryn Hill and Wyclef Jean together for a Miami Art Week performance. The one-night launch of its new cultural platform, The Fourth Space, pairs the reunion with an immersive art exhibition and conversations about music, migration and belonging.

Why it worked: It hijacked Art Basel’s news cycle with a rare Hill–Wyclef reunion, tethered to a 30-year milestone and on-sale ticket moment.

The lesson: Consider timing a rare reunion or first-time pairing to a major cultural tentpole and a concrete on-sale or drop date.

Saint & Citizen
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
billboard.com Ms. Lauryn Hill & Wyclef Jean to Celebrate 30 Years of ‘The Score’ With Art Basel Performance Thursday 12th November, 2026
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