Trending PR Campaigns
The Fourth Space: The Score at 30
To mark 30 years of the Fugees’ *The Score*, Saint & Citizen is bringing Lauryn Hill and Wyclef Jean together for a Miami Art Week performance. The one-night launch of its new cultural platform, The Fourth Space, pairs the reunion with an immersive art exhibition and conversations about music, migration and belonging.
Why it worked: It hijacked Art Basel’s news cycle with a rare Hill–Wyclef reunion, tethered to a 30-year milestone and on-sale ticket moment.
The lesson: Consider timing a rare reunion or first-time pairing to a major cultural tentpole and a concrete on-sale or drop date.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| billboard.com | Ms. Lauryn Hill & Wyclef Jean to Celebrate 30 Years of ‘The Score’ With Art Basel Performance | Thursday 12th November, 2026 |