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Global Beatles Day Recognition

PR Campaign
Thursday 25th June, 2026

Apple Corps (on behalf of The Beatles) officially declared June 25 as Global Beatles Day — a fan-led celebration formalised by the brand — and released a colourised version of the Beatles’ 1967 ‘All You Need Is Love’ Our World performance while sharing messages from band members and promoting fan events and restorations to generate global attention.

Why it worked: They turned a long-running fan ritual into an officially sanctioned “day,” timed to the broadcast’s anniversary, and dropped never-before-seen colourised footage as the hard news hook.

The lesson: Consider formalising a passionate fan habit into an official annual day and pair it with a first-time release from the archives.

Apple Corps Ltd The Beatles
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