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#1 Campaign June 2026
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#1 Campaign
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Global Beatles Day Recognition

PR Campaign
Thursday 18th June, 2026

Apple Corps (on behalf of The Beatles) officially declared June 25 as Global Beatles Day — a fan-led celebration formalised by the brand — and released a colourised version of the Beatles’ 1967 ‘All You Need Is Love’ Our World performance while sharing messages from band members and promoting fan events and restorations to generate global attention.

Why it worked: They turned a long-running fan ritual into an officially sanctioned “day,” timed to the broadcast’s anniversary, and dropped never-before-seen colourised footage as the hard news hook.

The lesson: Consider formalising a passionate fan habit into an official annual day and pair it with a first-time release from the archives.

Apple Corps Ltd The Beatles
13 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
delcotimes.com Rock Music Menu: Global Beatles Day on June 25 officially recognized Thursday 18th June, 2026
beatlesblogger.com Global Beatles Day 2026 | Beatles Blog Wednesday 24th June, 2026
radioacktiva.com The Beatles y Apple Corps Ltd. reconocen oficialmente el 'Global Beatles Day' HOY 25 de junio Thursday 25th June, 2026
rte.ie Global Beatles Day marked with events around the world Thursday 25th June, 2026
ground.news Global Beatles Day marked with events around the world Thursday 25th June, 2026
larepublica.co Global Beatles Day, el día en que una canción unió al mundo y se convirtió en un mensaje universal Thursday 25th June, 2026
eltiempo.com Hoy es el día global de The Beatles y se celebra al ritmo de ‘All you need is love’: así nació el homenaje mundial - El Tiempo Thursday 25th June, 2026
udiscovermusic.com Apple Corps Shares Colorized Version Of 1967 ‘All You Need Is Love’ Performance For Global Beatles Day Thursday 25th June, 2026
consequence.net The Beatles Unveil Colorized Performance Video for "All You Need Is Love" Thursday 25th June, 2026
bravewords.com THE BEATLES - Celebrate "Global Beatles Day" With Colourized Video For "All You Need Is Love" (Live From Abbey Road Studios, June 25th, 1967) Thursday 25th June, 2026
nme.com It's time to celebrate the first Global Beatles Day Thursday 25th June, 2026
nme.com It's time to celebrate the first Global Beatles Day Thursday 25th June, 2026
musicconnection.com SIRIUS XM’S GLOBAL BEATLES DAY CELEBRATION Friday 3rd July, 2026
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