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Back to Hogwarts 25th Anniversary

PR Campaign
Wednesday 21st January, 2026

Warner Bros. Discovery organised a global “Back to Hogwarts” programme around Sept 1 to mark 25 years of Harry Potter and the Sorcerer’s Stone: a weeklong theatrical re-release of the first film with 12 minutes of unseen footage, screenings of all eight films, fan events across multiple countries (including immersive activations like a wand lesson at Versailles), theme‑park projections and countdowns, mobile‑game tie‑ins, and a streamed Back to Hogwarts Showcase with new glimpses of the upcoming HBO series — all designed to generate cultural attention and unite fans worldwide.

Why it worked: It hit a hard anniversary news peg and paired exclusive new footage with a global, time‑boxed rollout culminating in fresh series teases.

The lesson: Consider anchoring a countdown week to a fixed cultural date, unlocked by one exclusive asset and a live-streamed reveal.

Warner Bros. Discovery Warner Bros. Universal Parks & Resorts
16 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
hollywoodreporter.com Harry Potter: 25th Anniversary Celebration for Daniel Radcliffe Movie Wednesday 21st January, 2026
attractionsmagazine.com All 8 'Harry Potter' movies returning to theaters August to September 2026 (schedule and more) Wednesday 15th July, 2026
ew.com ‘Harry Potter and the Sorcerer’s Stone’ returning to theaters with 12 minutes of bonus footage (exclusive) Wednesday 22nd July, 2026
variety.com 'Harry Potter' Back to Hogwarts Marks 25th Anniversary Wednesday 22nd July, 2026
morningstar.com HARRY POTTER FANS AROUND THE WORLD INVITED TO GO BACK TO HOGWARTS | Morningstar Wednesday 22nd July, 2026
nationalworld.com Harry Potter fans invited to go back to Hogwarts Wednesday 22nd July, 2026
geo.tv 'Harry Potter' 25th anniversary surprises fans with bonus footage | Entertainment - geo.tv Wednesday 22nd July, 2026
travelandtourworld.com United Kingdom Launches Back to Hogwarts 2026 as Harry Potter’s 25th Anniversary Sparks the Biggest Global Fan Celebration With Magical Travel Experiences, Studio Tours and Exclusive Events Worldwide - Travel And Tour World Wednesday 22nd July, 2026
travelandtourworld.com United Kingdom Launches Back to Hogwarts 2026 as Harry Potter’s 25th Anniversary Sparks the Biggest Global Fan Celebration With Magical Travel Experiences, Studio Tours and Exclusive Events Worldwide - Travel And Tour World Wednesday 22nd July, 2026
licensingmagazine.com Warner Bros reveals Back to Hogwarts 2026 plans | Licensing Magazine Wednesday 22nd July, 2026
nme.com Harry Potter to return to cinemas for 25th anniversary of ‘Philosopher’s Stone’ Wednesday 22nd July, 2026
collider.com 25 Years Later, ‘Harry Potter’ Is Heading Back to Hogwarts in a Major Way Ahead of HBO Reboot Wednesday 22nd July, 2026
breakingtravelnews.com HARRY POTTER FANS AROUND THE WORLD INVITED TO GO BACK TO HOGWARTS | News | Breaking Travel News Sunday 26th July, 2026
theweek.in All 8 Harry Potter films to be re-released to commemorate 25th anniversary - The Week Tuesday 28th July, 2026
wionews.com Harry Potter returning to theatres with unseen footage to celebrate 25 years of movie magic Friday 31st July, 2026
collider.com Bring Home a Piece of the Wizarding World as Harry Potter Announces Its Popcorn Bucket Collection Saturday 8th August, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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