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Top 3 Campaign in Health & Wellbeing · November 2026
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Top 3 Campaign
Health & Wellbeing · November 2026

DJ Khaled’s Walk, Golf and Wegovy Partnership

PR Campaign
Thursday 12th November, 2026

Novo Nordisk partnered with DJ Khaled to share his account of losing about 90 pounds while taking Wegovy, alongside a routine he calls “Walk, Golf, and Wegovy”. The hook is a candid celebrity story, from struggling to get up onstage to walking golf courses for more than 10,000 steps a day, used to make the treatment feel personal and newsworthy.

Why it worked: A celebrity-first confession tied to a hot, regulated drug with a specific onstage scare and quantified results gave timely, reportable proof.

The lesson: Consider pairing a relatable failure moment with a measurable habit shift and a named routine to offer journalists ready-made narrative and numbers.

Novo Nordisk Wegovy
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