Trending PR Campaigns
DJ Khaled’s Walk, Golf and Wegovy Partnership
Novo Nordisk partnered with DJ Khaled to share his account of losing about 90 pounds while taking Wegovy, alongside a routine he calls “Walk, Golf, and Wegovy”. The hook is a candid celebrity story, from struggling to get up onstage to walking golf courses for more than 10,000 steps a day, used to make the treatment feel personal and newsworthy.
Why it worked: A celebrity-first confession tied to a hot, regulated drug with a specific onstage scare and quantified results gave timely, reportable proof.
The lesson: Consider pairing a relatable failure moment with a measurable habit shift and a named routine to offer journalists ready-made narrative and numbers.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| eonline.com | DJ Khaled Shares 75-Lb. Weight Loss Journey Using GLP-1 Wegovy, Exercise | Thursday 12th November, 2026 |
| people.com | DJ Khaled Lost 90 Lbs. with Wegovy and Golf (Exclusive) | Thursday 12th November, 2026 |
| prnewswire.com | Novo and DJ Khaled team up to take fans behind the scenes of the iconic musician's real-life "Walk, Golf, and Wegovy®" diet and weight-loss routine | Thursday 12th November, 2026 |
| mensjournal.com | DJ Khaled Says He Lost About 90 Pounds on Wegovy After He ‘Couldn’t Really Get Up’ Onstage | Thursday 12th November, 2026 |
| mensjournal.com | DJ Khaled’s 90-Pound Weight Loss: Wegovy and Golf - Men's Journal | Thursday 12th November, 2026 |
| thedailybeast.com | Grammy Winner Debuts Drastic Weight Loss After Peaking at 300 Lb. | Thursday 12th November, 2026 |
| usatoday.com | DJ Khaled reveals 90-pound weight loss with Wegovy: 'I needed help' | Saturday 14th November, 2026 |