Trending PR Campaigns
The £10m Cost of Event-Day Mobile Congestion
Virgin Media O2 and the National Market Traders Federation surveyed market traders and estimated that failed card payments caused by busy-event mobile congestion cost them £10 million a year. They paired the figures with one street-food operator’s claim of £80,000 in lost sales over a weekend to make the case for changing net neutrality rules so payment traffic can be prioritised.
Why it worked: It tied fresh, quantified losses (£10m + a vivid £80k weekend) to a live policy fix (net neutrality reform), giving reporters conflict, urgency and a clear villain-mechanism—congested networks blocking card payments.
The lesson: Consider pairing a hard number on avoidable losses with a single jaw‑dropper anecdote, then propose one concrete, news-timed regulatory fix.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| archyde.com | Network Congestion Costs UK Market Traders £10M a Year as Virgin Media O2 and NMTF Call for Net Neutrality Reform – Archyde | Wednesday 11th November, 2026 |
| archyde.com | Network Congestion Costs UK Market Traders £10M a Year as Virgin Media O2 and NMTF Call for Net Neutrality Reform – Archyde | Wednesday 11th November, 2026 |
| hotminute.co.uk | Bad mobile signal is hammering UK businesses trying to make money at busy events | Thursday 12th November, 2026 |