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Top 10 Campaign in Retail · September 2026
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Top 10 Campaign
Retail · September 2026

Legitimate High Street Framework

PR Campaign
Tuesday 8th September, 2026

Co-op commissioned new research, council data and an undercover investigation to expose the scale of illegal cigarette sales in legitimate-looking shops. It used the findings to call for tougher enforcement, giving the issue a timely, evidence-led hook for retail and national coverage.

Why it worked: It paired a shocking stat (44% buy illicit in corner shops) with FOI evidence of weak enforcement and a concrete fix (use TT&T).

The lesson: Consider running a quick FOI + mystery-shop audit to expose an enforcement gap, then demand one actionable remedy officials can deploy now.

Co-op
4 Sources:
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