Trending PR Campaigns
Legitimate High Street Framework
Co-op commissioned new research, council data and an undercover investigation to expose the scale of illegal cigarette sales in legitimate-looking shops. It used the findings to call for tougher enforcement, giving the issue a timely, evidence-led hook for retail and national coverage.
Why it worked: It paired a shocking stat (44% buy illicit in corner shops) with FOI evidence of weak enforcement and a concrete fix (use TT&T).
The lesson: Consider running a quick FOI + mystery-shop audit to expose an enforcement gap, then demand one actionable remedy officials can deploy now.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegrocer.co.uk | Co-op demands tougher action as 44% smokers buy illegal cigarettes in corner shops | Tuesday 8th September, 2026 |
| talkingretail.com | Co-op calls for more enforcement and Tobacco Track and Trace use to combat criminals | Talking Retail | Wednesday 9th September, 2026 |
| talkingretail.com | Co-op calls for more enforcement and Tobacco Track and Trace use to combat criminals | Talking Retail | Wednesday 9th September, 2026 |
| grocerygazette.co.uk | Co-op finds 36% of UK smokers have bought illicit cigarettes, calls for government action - Grocery Gazette - Latest Grocery Industry News | Wednesday 9th September, 2026 |