Trending PR Campaigns
Labubu’s First Tokyo Tour
Pop Mart sent Labubu on its first visit to Tokyo, touring Shibuya Sky, the brand’s Harajuku store and Azabudai Hills with two bodyguards. The playful celebrity-style itinerary—complete with a Fuji view, fan photos and Labubu getting distracted by its own plush toys—gave the character a light, photo-led travel story.
Why it worked: Treating a toy IP like a visiting A‑list celebrity—first‑time‑in‑Tokyo, bodyguards, Fuji money shot—created a timely, visual news peg editors could run fast.
The lesson: Worth trying: stage a “first visit” photo‑op for your mascot/spokesperson with a security detail and a landmark hero image.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wwdjapan.com | ラブブ、SPと初めての東京へ 「渋谷スカイ」で富士山一望、「麻布台ヒルズ」で記念撮影 | Wednesday 11th November, 2026 |