Trending PR Campaigns
Rimowa x Maison Margiela Bianchetto Collection
Rimowa and Maison Margiela launched a limited-edition suitcase and bag that bring the brands’ signatures together: Rimowa’s grooves and Maison Margiela’s hand-painted Bianchetto finish. Designed to change with use, the pieces turn the collaboration into a story about how travel gear ages over time.
Why it worked: The scarcity-and-timeline combo (one-day lottery sales, reservation-only launch) plus a tactile ageing twist (Bianchetto wear) gave editors a concrete, time-bound hook.
The lesson: Consider announcing a limited drop with lottery access and a built-in transformation mechanic users can document over time.
Coverage over time
How this story spread across the media