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Top 5 Campaign November 2026
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Top 5 Campaign
All Sectors · November 2026

Rimowa x Maison Margiela Bianchetto Collection

PR Campaign
Thursday 12th November, 2026

Rimowa and Maison Margiela launched a limited-edition suitcase and bag that bring the brands’ signatures together: Rimowa’s grooves and Maison Margiela’s hand-painted Bianchetto finish. Designed to change with use, the pieces turn the collaboration into a story about how travel gear ages over time.

Why it worked: The scarcity-and-timeline combo (one-day lottery sales, reservation-only launch) plus a tactile ageing twist (Bianchetto wear) gave editors a concrete, time-bound hook.

The lesson: Consider announcing a limited drop with lottery access and a built-in transformation mechanic users can document over time.

Rimowa Maison Margiela
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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