Trending PR Campaigns
Earl the Squirrel Goes to the Macy’s Parade
To mark the Macy’s Thanksgiving Day Parade’s 100th anniversary, Universal Orlando is sending its mascot Earl the Squirrel as a 30-foot-tall balloon. Earl will then join Universal Orlando’s holiday parade in December, linking the national event to a character park visitors can also spot in the resort’s seasonal festivities.
Why it worked: It hijacked a centennial news peg with a playful crossover—debuting a 30‑foot balloon at a national broadcast, then driving an on‑site follow‑up moment.
The lesson: Consider piggybacking on a major anniversary by launching a physical spectacle at a televised event, then extend it with an in‑person experience.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| click2houston.com | Earl the Squirrel is going big: Universal Orlando character to debut as Macy’s Parade balloon | Wednesday 28th October, 2026 |
| cinemablend.com | The Macy's Parade Is Turning 100 This Year. Universal Orlando Is Celebrating In A Fun Way | Wednesday 11th November, 2026 |