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Retail · November 2026
Chipotle Friday the 13th Tattoo Deal
Monday 9th November, 2026
For Friday the 13th, Chipotle is offering tattooed customers a buy-one-get-one-free entrée in its restaurants for one hour. The hook is that any tattoo counts—even temporary or drawn-on designs—playing on the look of Chipotle’s branded bags.
Why it worked: It created urgent, stunt-worthy FOMO with a one-hour, in-store giveaway tied to a superstitious date and a visual, tattooable brand asset.
The lesson: Consider a one-hour, in-person perk that riffs on a cultural quirk and uses a simple, replicable visual as the entry ticket.
Chipotle
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| parade.com | Get a Free Chipotle Entrée on Nov. 13 with Any Tattoo—Even Temporary Ones! | Monday 9th November, 2026 |
| usatoday.com | Chipotle offers 'Tatted Like a Chipotle Bag' BOGO Friday the 13th deal | Monday 9th November, 2026 |
| hip2save.com | It's Back! BOGO Free Chipotle on November 13th (Just Show Your Tattoo!) | Hip2Save | Monday 9th November, 2026 |
| dealnews.com | Upcoming: Chipotle Friday the 13th Tattoo Deal: Buy one get one free entree | Tuesday 10th November, 2026 |
| economictimes.com | Chipotle tattoo deal: Chipotle tattoo deal: Here's how you can score a 'Tatted Like a Chipotle Bag' BOGO deal on Friday the 13th with just a tattoo - The Economic Times | Wednesday 11th November, 2026 |
| nbcdfw.com | Got a tattoo? Chipotle has a Friday the 13th deal | Wednesday 11th November, 2026 |