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Retail · November 2026
Tatted Like a Chipotle Bag
Monday 9th November, 2026
On Friday the 13th, Chipotle is offering customers with real, temporary or drawn-on tattoos a one-hour buy-one-get-one entrée deal at participating restaurants. The hook turns the tattooed look of Chipotle’s takeaway bags into a playful in-store promotion, timed to a day when tattoo parlours traditionally offer flash designs.
Why it worked: It fused a social meme with a hard, time-boxed in-store metric (one-hour BOGO), letting media cite record sales and cultural timing.
The lesson: Consider piggybacking on a trending visual joke, then stage a one-hour redemption window reporters can measure and headline easily.
Chipotle
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| qsrmagazine.com | Chipotle Brings Back ‘Tatted Like a Chipotle Bag’ BOGO Promotion | Monday 9th November, 2026 |
| usatoday.com | Chipotle offers 'Tatted Like a Chipotle Bag' BOGO Friday the 13th deal | Monday 9th November, 2026 |
| newsday.com | Chipotle promo giving BOGO deals to people with tattoos on Friday - Newsday | Wednesday 11th November, 2026 |
| economictimes.com | Chipotle tattoo deal: Chipotle tattoo deal: Here's how you can score a 'Tatted Like a Chipotle Bag' BOGO deal on Friday the 13th with just a tattoo - The Economic Times | Wednesday 11th November, 2026 |
| tasteofhome.com | Chipotle Is Giving Tattooed Fans an Epic BOGO on Friday the 13th | Wednesday 11th November, 2026 |
| lohud.com | Got a tattoo? Chipotle is offering BOGO entrées for one hour Friday | Thursday 12th November, 2026 |