Trending PR Campaigns
LALIGA Ciudad VS Bullying
For the International Day against Violence and Bullying at School, LALIGA invited more than 20 municipalities to sign shirts bearing the slogan “Ciudad VS Bullying”. The football-led message gave local authorities a shared, visible way to show their opposition to bullying, though the article describes no further activation beyond the signatures.
Why it worked: It piggybacked a fixed news moment and turned sport fandom into civic action at scale, creating a photo-friendly, multi-city tally journalists could cover.
The lesson: Consider staging a simple, countable civic pledge across many local authorities on a recognised awareness day to generate instant, visual news.
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