Trending PR Campaigns
Veterans Behind the Lens
CBC, Shaftesbury and NABET 700-M Unifor launched Veterans Behind the Lens, giving four Canadian Armed Forces veterans paid, hands-on production experience on Murdoch Mysteries. The veterans will shadow crew across several departments, turning a TV set into a practical entry point to film and television careers.
Why it worked: It tied a concrete, paid jobs pilot to Veterans’ Week and a flagship show, framed by unemployment stats and named veterans’ placements.
The lesson: Consider launching a time-bound, paid trial that converts a popular platform into entry-level roles, with named participants and outcome metrics.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| deadline.com | Canadian Armed Forces Veterans Given Production Experience On ‘Murdoch Mysteries’ | Tuesday 10th November, 2026 |
| broadcastdialogue.com | Shaftesbury, CBC, and NABET launch Veterans Behind the Lens training initiative - Broadcast Dialogue | Wednesday 11th November, 2026 |