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Veterans Behind the Lens

PR Campaign
Tuesday 10th November, 2026

CBC, Shaftesbury and NABET 700-M Unifor launched Veterans Behind the Lens, giving four Canadian Armed Forces veterans paid, hands-on production experience on Murdoch Mysteries. The veterans will shadow crew across several departments, turning a TV set into a practical entry point to film and television careers.

Why it worked: It tied a concrete, paid jobs pilot to Veterans’ Week and a flagship show, framed by unemployment stats and named veterans’ placements.

The lesson: Consider launching a time-bound, paid trial that converts a popular platform into entry-level roles, with named participants and outcome metrics.

CBC Shaftesbury NABET 700-M Unifor
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