Trending PR Campaigns
Wise Cost of Living Index: Cardiff’s European liveability ranking
Wise compared liveability and everyday costs across 41 European locations, placing Cardiff 22nd and highlighting its relatively affordable rent, salaries and healthcare. The ranking gives the city a useful news hook, while Wise’s cost breakdown and comparison tool connect the findings to its international money services.
Why it worked: A fresh, ranked league table with concrete surplus-after-essentials figures created timely local pride and clear national comparables journalists could lift fast.
The lesson: Consider publishing a simple, ranked index with a calculator that reveals surprising winners and a personal “what’s left over” number.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| expatistan.com | London is 105% more expensive than Cardiff. Oct 2026 Cost of Living. | Sunday 1st November, 2026 |
| nation.cymru | Cardiff named one of Europe’s ‘most liveable cities’ | Tuesday 10th November, 2026 |