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Adobe Film & TV Fund Direct Grants

PR Campaign
Monday 9th November, 2026

Adobe awarded $1 million in direct grants to 10 filmmakers and formed a Film & TV Fund advisory board featuring industry figures including Lena Waithe and Reggie Hudlin. The hook is a concrete investment in emerging storytellers, paired with high-profile voices helping guide the fund.

Why it worked: It hit Sundance with a hard number ($1m to 10 filmmakers) plus an advisory board of name‑brand validators, giving editors a timely peg and quotable voices.

The lesson: Consider announcing a fixed-cash micro‑grant cohort alongside a respected advisory panel and immediate beneficiaries, timed to a major industry event.

Adobe
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