Trending PR Campaigns
Adobe Film & TV Fund Direct Grants
Adobe awarded $1 million in direct grants to 10 filmmakers and formed a Film & TV Fund advisory board featuring industry figures including Lena Waithe and Reggie Hudlin. The hook is a concrete investment in emerging storytellers, paired with high-profile voices helping guide the fund.
Why it worked: It hit Sundance with a hard number ($1m to 10 filmmakers) plus an advisory board of name‑brand validators, giving editors a timely peg and quotable voices.
The lesson: Consider announcing a fixed-cash micro‑grant cohort alongside a respected advisory panel and immediate beneficiaries, timed to a major industry event.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| hollywoodreporter.com | Adobe Pledges $10 Million to Film and TV Fund, Partners With Amelia Dimoldenberg | Tuesday 20th January, 2026 |
| variety.com | Adobe Announces $10 Million Film & TV Fund This Year for Underrepresented Creators, Teams With Amelia Dimoldenberg and Rideback RISE | Wednesday 21st January, 2026 |
| insidephilanthropy.com | How to get funding from the Adobe Foundation | Inside Philanthropy | Wednesday 9th September, 2026 |
| variety.com | Adobe Unveils 10 Filmmakers Receiving Total of $1 Million in Direct Grants, Forms Film & TV Advisory Board With Lena Waithe, Reggie Hudlin, Kerstin Emhoff and More | Monday 9th November, 2026 |
| tvtechnology.com | Adobe Awards $1 Million in Grants to 10 Filmmakers | TV Tech | Monday 9th November, 2026 |
| indieshortsmag.com | Adobe Awards $1 Million to 10 Filmmakers, Including Four Short-Film Projects - Indie Shorts Mag | Thursday 12th November, 2026 |