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Top 3 Campaign in Automotive · November 2026
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Top 3 Campaign
Automotive · November 2026

McLaren 750S Reimagined as a Mercedes CLK GTR

PR Campaign
Wednesday 4th November, 2026

At the 2026 SEMA Show, S Klub LA unveiled “Game Over”, a McLaren 750S dressed in bodywork inspired by the championship-winning Mercedes-Benz CLK GTR. The playful contrast is the hook: it looks like a 1990s GT1 racer, but keeps the modern McLaren’s original twin-turbo V8 and drivetrain.

Why it worked: It piggybacked SEMA’s news cycle with a visual bait‑and‑switch: iconic CLK GTR silhouette over untouched 750S hardware, instantly thumb‑stopping and debate‑worthy.

The lesson: Consider staging a timely reveal that mismatches form and function—heritage exterior over modern core—and invite side‑by‑side photo comparisons.

S Klub LA McLaren Mercedes-Benz
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