Trending PR Campaigns
Street Fighter’s Smashable Lexus
To promote the upcoming Street Fighter film, The General Insurance commissioned a pixel-perfect Lexus LS400 inspired by the car players smash in Street Fighter II’s bonus stage. The custom-built car was revealed at ComplexCon and is being given away, along with $25,400.69—a playful nod to the game’s destruction challenge.
Why it worked: It tied a tangible, smashable prop to an imminent film release and giveaway, turning nostalgic gameplay into a photo-friendly, stakes-driven news hook.
The lesson: Consider building a real-world, destructible-looking replica of a cult object and attaching a countdown-timed giveaway for instant, visual coverage.
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