Trending PR Campaigns
Fiat’s Colour-Matching Consultations
To mark the launch of the new 500 Hybrid, Fiat is offering 20 people a free virtual colour consultation and a personalised pocket guide. The fashion-inspired service matches customers with car paint colours that suit their appearance, giving Fiat’s push for brighter cars a personal hook.
Why it worked: It hijacked a national trend (grey-dominated cars) with a counter-move plus a scarce, fashion-expert consultation giveaway, creating timely, human-led news.
The lesson: Consider pairing a bold counter-trend stance with a limited expert-led diagnostic (free slots + personalised report) to earn coverage fast.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| stellantis.com | FIAT launches colour-matching service to help drivers find the car shade that suits them | FIAT | Stellantis Media | Monday 19th October, 2026 |
| stellantis.com | FIAT launches colour-matching service to help drivers find the car shade that suits them | FIAT | Stellantis Media | Monday 19th October, 2026 |
| 72point.com | FIAT has launched a colour-matching service - 72Point Talking Points | Monday 19th October, 2026 |
| saffarazzi.com | Fiat offers UK drivers colour consultations for new 500 Hybrid | Monday 19th October, 2026 |
| mirror.co.uk | Fiat launches colour-matching service to help you find your perfect car shade - AOL | Monday 19th October, 2026 |
| motoringresearch.com | Fiat launches colour-matching service for new 500 Hybrid | Tuesday 20th October, 2026 |