Trending PR Campaigns
Print Your Own Skoda Accessories
Skoda released free 3D-printable designs for car accessories, from cupholders and cable organisers to hooks and storage trays. Owners can download and print them at home, turning the brand’s practical “Simply Clever” approach into something they can make themselves.
Why it worked: It flipped the paid-accessory model by open-sourcing printable files, hijacking the “subscription/upsell” narrative with a consumer-empowerment twist.
The lesson: Consider open-sourcing a small, useful tool or template and inviting public remix requests; pitch it as an antidote to nuisance add‑ons.
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